Our strategic marketing products and systems have been designed to increase your market share and provide
 the opportunity to successfully retain and recruit the RIGHT agents for your Brokerage.

 

REAL Marketing’s commitment is to set
your Brokerage apart from your competition.

 

How often do your agents ask, “How do I grow my business?”

 

When we partner with you, we will provide your agents the opportunity to create the right results ― through a full complement of proven marketing products and services; guidance on planning an effective strategy, and a dedicated virtual implementation team.

 


RECRUITMENT

To attract top producers and become the brokerage of choice, it is critical that your Brokerage is associated with providing the best marketing strategies and solutions for agents and their homeowners.

Create an immediate impact by implementing a targeted approach with sophisticated marketing using print and digital media.

DIRECT MAIL CAMPAIGN


  • 11 marketing pieces:
    Letter with Brochure, Postcards, Dollar Bill Mailers
  • Personalized to each agent
  • Customized to your Brokerage
  • Targeted messaging
  • Mailed to your schedule
  • Prices range from $39.95 - $79.95 pp

 

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SOCIAL MEDIA CAMPAIGN


 
Connect with locally targeted realtors online through:
  • Agent Recruiting Facebook Ad Campaign  - target the agents on your list, or we can create a custom audience for you based on the criteria and location you are looking for new Agents!
  • Custom Broker Landing Page - includes detailed information about you and your brokerage and what you offer your agents, with a large call to action and a form to schedule one-on-one consultations for your potential recruits.
  • Prices range from $149.00 - $199.00

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MARKETING PRODUCTS FOR RECRUITMENT


The Interview is a two-way process of discovery – first impressions DO count!
Everything an agent sees, feels, hears and touches represent your Brokerage’s standards.

The Recruitment Book

  • A sophisticated overview
  • Company philosophy and culture
  • Service Guarantee to buyers and sellers
  • Community involvement
  • Your Brokerage’s support, marketing and administration services
  • Prices range from $49.95 - $19.95

 

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The Recruitment Brochure

  • A simple, yet cohesive overview of your Brokerage’s services
  • Perfect as an introduction, or
  • As the ‘take away’ at the end of an interview
  • Pricing $2.49 each (min 100)

 

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The Personal Brochure

  • Use as an incentive
  • Mail to recruited agents’ personal sphere
  • Positions an agents’ reason for moving
  • Showcases the professionalism of your Brokerage
  • Pricing $2.49 each (min 100)

 

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The Referral Brochure

  • Use as an incentive
  • Mail to recruited agents’ personal sphere
  • Positions an agents’ reason for moving
  • Showcases the professionalism of your Brokerage
  • Pricing $2.49 each (min 100)

 

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For more information about our Recruitment Products and Services, call 858.226.9513.

 


 

RETENTION

Why do Agents leave?

To remain the brokerage of choice, it is critical that your Brokerage is associated with providing a working environment that provides the right culture, marketing strategies and solutions, and the opportunity to grow their business.


RECRUITMENT TRAINING


  • Learn the skills to recruit
  • Learn how to implement effective training
  • For your new and existing agents

 

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MARKETING STRATEGIES


Offer your agents:
  • A path to build a successful career
  • A platform of print, internet and social media tools
  • Strategies with proven success

 

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WORKSHOPS


As your partner, REAL Marketing will provide:
  • A marketing workshop for your agents
  • A complement of products and services
  • Guidance on how to create a strategy in line with their budget
  • The ability to simply and effective implement their marketing plan

 

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For more information about our Recruitment Products and Services, call 858.226.9513.


 

MARKET SHARE

How do you increase market share?

Recruitment and Retention of your agents – but true market share comes from the success of the agent.


CONSULTATIONS


  • Private and dedicated strategic and business solutions
  • Increase your recruitment
  • Retain your existing agents
  • Culture and Income – The keys to growing your Brokerage
  • The right tools, systems and strategies for your agents
  • The do’s and the don’ts – complacency versus innovation

 

Request More Information


For more information about our Recruitment Products and Services, call 858.226.9513.